Take The Open Group survey to measure the true enterprise impact of cloud computing

This guest post comes from Dave Lounsbury, Chief Technical Officer at The Open Group.

By Dave Lounsbury

Everyone in the IT industry knows by now that cloud computing is exploding. Gartner said cloud computing was its number-one area of inquiry in 2010, and hype for the popular computing movement peaked last summer according to its 2010 Hype Cycle for Cloud Computing.

Regardless of what the media says, cloud is now a real option for delivery of IT services to business, and organizations of all sizes need to determine how they can generate real business benefit from using cloud. Industry discussion about its benefits still tend to be more focused on such IT advantages as IT capacity and utilization versus business impacts such as competitive differentiation, profit margin, etc. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]

The Open Group’s Cloud Work Group has created a series of White Papers to help clarify the business impacts of using cloud and, as a next step, The Open Group at our San Diego Conference today launched a public survey that will examine the measurable business drivers and ROI to be gained from the cloud. We encourage you to spend a few minutes completing the online survey.

We’re specifically looking for input from end-user organizations about their business requirements, outcomes and initial experience measuring ROI around their cloud projects.

We’re specifically looking for input from end-user organizations about their business requirements, outcomes and initial experience measuring ROI around their cloud projects. The survey both builds on the work already done by the Cloud Work Group, and the results of the survey will help guide its future development on the financial and business impact of cloud computing.

The survey will be open until Monday, March 7, after which we’ll publish the findings. Please help us spread the word by sharing the link -- http://svy.mk/ogcloud -- to our survey with others in your network who are either direct buyers of cloud services or have influence over their organization’s cloud-related investments.

This guest post comes from Dave Lounsbury, Chief Technical Officer at The Open Group.

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Android gaining as enterprises ramp up mobile app development across platforms and business models

It's a post-PC world, and mobile development is the name of the game. According to a report from Appcelerator and IDC, businesses and developers are racing to define a winning mobile strategy, while keeping an eye on platforms and business models.

The first-quarter report, garnered from a survey of 2,235 Appcelerator Titanium developers, shows that while the iPhone and iPad are still the leaders of the pack, Android smartphones and tablets are gaining large amounts of developer interest. Google has nearly caught up to Apple in smartphones and is closing the gap on tablets.

Businesses are increasingly taking a multi-platform approach. On average, respondents said they plan to deploy apps on at least four different devices.

The report also shows that for enterprises the days of mobile app exploration are drawing to a close and companies are moving, or have moved, into an acceleration phase, with an eye toward greater innovation. This year, developers and businesses expect to triple their app development efforts, and the average developer is now building for four different devices.


In addition, there is a dramatic increase in the integration of geo-location, social, and cloud connectivity services, along with increased plans to integrate advertising and in-app purchase business models.

With the growth in the market, Appcelerator and IDC have developed a "Mobile Maturity Model" to describe the three phases of mobility adoption -- exploration, acceleration, and innovation.

Last year, most respondents (44 percent) said they were in the exploration phase of their mobile strategy. A simple app or two -- typically on iPhone -- and a focus on free brand-affinity apps was standard practice. This year, 55 percent of respondents said they are now shifting into the ‘acceleration’ phase.

Summary of findings

Other findings from the report:

• On average, each respondent said they plan to develop 6.5 apps this year, up 183 percent over last year.
  
  
• Businesses are increasingly taking a multi-platform approach. On average, respondents said they plan to deploy apps on at least four different devices (iPhone, iPad, Android Phone, Android Tablet) this year, up two-fold over 2010.
  
  
• Ubiquitous cloud-connectivity: 87 percent of developers said their apps will connect to a public or private cloud this year, up from only 64 percent deploying cloud-connected apps last year.

  In addition to cloud services, integration of social and location services will explode in 2011 and will define the majority of mobile experiences this year.

  
  
  
• Always connected, personal, and contextual: in addition to cloud services, integration of social and location services will explode in 2011 and will define the majority of mobile experiences this year. Interest in commerce apps is also on the rise, with PayPal beating Apple as the most preferred method for payments.
  
  
• Business models are evolving along with these more engaging mobile app experiences. Developers are shifting away from free brand affinity apps and becoming less reliant on 99-cent app sales. Increasingly, the focus is on user engagement models such as in-app purchasing and advertising, with mobile commerce on the horizon.
  
  
• Outsource goes in-house: the enterprise takes control of its mobile destiny. 81 percent of respondents said they insource their development, with the majority saying they have an integrated in-house web and mobile team.

A mobile strategy

What do Appcelerator and IDC recommend for business trying to develop a mobile strategy? It's a four pronged approach:

• Platforms: Cross-platform is mandatory, as is deploying to multiple form factors like tablets. In the third innovation phase, a business is thinking about possibilities across all major platforms and devices.
  
  
• Customer: This perspective considers the shift away from simple content-based apps that inform or entertain to more complex and engaging applications that make use of location, social, and cloud services to transactional applications such as mobile commerce. As the customer experience evolves, so does application sophistication, customer expectations, business transformation opportunities, and the underlying business models. Free branded apps and a reliance on purely app store sales give way to advertising, in-application purchasing, and mobile commerce.

  What starts as a tactical outsourcing of development “to get an app done fast” quickly turns into a more strategic discussion.

  
  
  
• People: There is an increasing shift from outsourcing to in-house development. What starts as a tactical outsourcing of development “to get an app done fast” quickly turns into a more strategic discussion around competitive advantage, control over a sustainable long-term mobile strategy, and rapid time-to-market considerations.
  
  
• Technology: In order to meet the demand for more apps, new devices, frequent updates, and deeper customer engagement, a business needs to drive down costs, time-to-market, and complexity by developing and leveraging reusable components. Ultimately, this results in the need for a cross-platform, fully integrated mobile architecture that spans a company’s entire app portfolio.

A copy of the full report is available from the Appcelerator site.

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Open Group conference next week focuses on role and impact of enterprise architecture amid shifting sands for IT and business

Next week's The Open Group conference in San Diego comes at an important time in the evolution of IT and business. And it's not too late to attend the conference, especially if you're looking for an escape from the snow and ice.

From Feb. 7 through 9 at the Marriott San Diego Mission Valley, the 2011 conference is organized around three key themes: architecting cyber security, enterprise architecture (EA) and business transformation, and the business and financial impact of cloud computing. CloudCamp San Diego will be held in conjunction with the conference on Wednesday, Feb. 9. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]

Registration is open to both members and non-members of The Open Group. For more information, or to register for the conference in San Diego please visit: http://www.opengroup.org/sandiego2011/register.htm. Registration is free for members of the press and industry analysts.

The Open Group is a vendor- and technology-neutral consortium, whose vision of Boundaryless Information Flow™ will enable access to integrated information within and between enterprises based on open standards and global interoperability.

I've found these conferences over the past five years an invaluable venue for meeting and collaborating with CIOs, enterprise architects, standards stewards and thought leaders on enterprise issues. It's one of the few times when the mix of technology, governance and business interests mingle well for mutual benefit.

The Security Practitioners Conference, being held on Feb. 7, provides guidelines on how to build trusted solutions; take into account government and legal considerations; and connects architecture and information security management. Confirmed speakers include James Stikeleather, chief innovation officer, Dell Services; Bruce McConnell, cybersecurity counselor, National Protection and Programs Directorate, U.S. Department of Homeland Security; and Ben Calloni, Lockheed Martin Fellow, Software Security, Lockheed Martin Corp.

Change management processes requiring an advanced, dynamic and resilient EA structure will be discussed in detail during The Enterprise Architecture Practitioners Conference on Feb. 8. The Cloud Computing track, on Feb. 9, includes sessions on the business and financial impact of cloud computing; cloud security; and how to architect for the cloud -- with confirmed speakers Steve Else, CEO, EA Principals; Pete Joodi, distinguished engineer, IBM; and Paul Simmonds, security consultant, the Jericho Forum.

General conference keynote presentation speakers include Dawn Meyerriecks, assistant director of National Intelligence for Acquisition, Technology and Facilities, Office of the Director of National Intelligence; David Mihelcic, CTO, the U.S. Defense Information Systems Agency; and Jeff Scott, senior analyst, Forrester Research.

I'll be moderating an on-stage panel on Wednesday on the considerations that must be made when choosing a cloud solution -- custom or "shrink-wrapped" -- and whether different forms of cloud computing are appropriate for different industry sectors. The tension between plain cloud offerings and enterprise demands for customization is bound to build, and we'll work to find a better path to resolution.

I'll also be hosting and producing a set of BriefingsDirect podcasts at the conference, on such topics as the future of EA groups, EA maturity and future roles, security risk management, and on the new Trusted Technology Forum (TTF) established in December. Look for those podcasts, blog summaries and transcripts here over the next few days and weeks.

For the first time, The Open Group Photo Contest will encourage the members and attendees to socialize, collaborate and share during Open Group conferences, as well as document and share their favorite experiences. Categories include best photo on the conference floor, best photo of San Diego, and best photo of the conference outing (dinner aboard the USS Midway in San Diego Harbor). The winner of each category will receive a $25 Amazon gift card. The winners will be announced on Monday, Feb. 14 via social media communities.

It's not too late to join in, or to plan to look for the events and presentations online. Registration is open to both members and non-members of The Open Group. For more information, or to register for the conference in San Diego please visit: http://www.opengroup.org/sandiego2011/register.htm. Registration is free for members of the press and industry analysts.

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